Laird Rixford

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.

  • When Agents Fail Their Clients

    When Agents Fail Their Clients

    If your insurance agency fails a customer, view it as an opportunity for growth.

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  • Adaptive vs Responsive Mobile Websites in Insurance, a Research Report

    Adaptive vs Responsive Mobile Websites in Insurance, a Research Report

    Research study reveals which insurance website design works better for an agency’s mobile strategy: adaptive or responsive.

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  • Your "Insecure" Insurance Agency Website

    Your "Insecure" Insurance Agency Website

    What are SSL security certificates, and why should you care?

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  • Operation Agency Success: More Than a Rater

    Operation Agency Success: More Than a Rater

    Your insurance agency needs more than a comparative rater. You need a sales system.

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  • You’re Closed on July 4th. So What?

    You’re Closed on July 4th. So What?

    STOP! Don’t send that email about your office being closed on July 4th. Instead, inform without annoying.

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  • No Time for a Victory Lap, The Shutdown of Google Compare

    No Time for a Victory Lap, The Shutdown of Google Compare

    ITC President Laird Rixford talks about why the shutdown of Google's online comparative rating auto insurance website isn't time for celebration.

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  • Some Say Google is the Threat. Here is Why They're Wrong.

    Some Say Google is the Threat. Here is Why They're Wrong.

    Google Compare and other online aggregators are not disruptors of the insurance industry. These are the real disruptors.

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  • Operation Agency Success: What Your Insurance Agency Website Needs

    Operation Agency Success: What Your Insurance Agency Website Needs

    In our latest video on agency success, ITC President Laird Rixford discusses the four things your insurance website needs.

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  • Operation Agency Success: 5 Traits of a Great Comparative Rater

    Operation Agency Success: 5 Traits of a Great Comparative Rater

    In our latest video on agency success, ITC President Laird Rixford discusses the 5 traits that make a comparative rating system great.

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  • Operation Agency Success: Do Something New

    To be successful, you have to look at your insurance agency in a new way. Watch this video to find out why.

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  • Operation Agency Success: Cyber Security

    Are you taking cyber security serious? Watch this video to see why cyber security is vital for your insurance agency.

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  • Operation Agency Success: Content Marketing, Part 2

    Content marketing is hard but it is so important to the success of your insurance agency website. Watch this video for some additional content marketing ideas.

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  • Operation Agency Success: Content Marketing, Part 1

    Operation Agency Success: Content Marketing, Part 1

    Content marketing is hard but it is so important to the success of your insurance agency website. Watch this video for some content marketing ideas.

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  • Operation Agency Success: Find Your Agency's Niche

    How finding a niche for your agency can help you stand out with your agency marketing in the widely competitive insurance landscape.

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  • An Introduction to TurboRater’s API & SDK

    An Introduction to TurboRater’s API & SDK

    ITC believes in an open environment where you can pick the technology that works best for you. Learn more about ITC's comparative rating system’s API.

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  • Operation Agency Success: Agency Marketing Plan

    Operation Agency Success: Agency Marketing Plan

    How to create your own agency marketing plan to help you succeed.

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  • Why You Should Be Doing Local Search Marketing

    Why You Should Be Doing Local Search Marketing

    Don’t just focus on increasing insurance website traffic from anywhere. Our data shows you’re better off focusing on sources that send traffic that converts.

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  • Stop Being an Intermediary

    Stop Being an Intermediary

    The market is changing. Agents can compete with online lead generators and be successful. Agency marketing and comparative rating technology can help.

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  • Stop Blogging, Tweeting and Sharing

    Stop Blogging, Tweeting and Sharing

    Avoid making these social media mistakes in your online agency marketing that drive away followers. Show your value and you will grow your social media reach.

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  • Operation Agency Success: Make a Change

    Operation Agency Success: Make a Change

    Now is the time to change your technology and insurance agency software so you have better technology.

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