Karly Baker

As a website coordinator, Karly Baker is the initial contact to customers who purchase Insurance Website Builder. She coordinates all aspects of website design between the customer and our graphic designers. She graduated from Texas Woman’s University with a Bachelor of Fine Arts in graphic design. Being an athlete since childhood has created a desire in Karly to always strive for excellence and never quit.

  • A Closer Look: Video vs. Static Homepage Images

    A Closer Look: Video vs. Static Homepage Images

    A video background for your insurance website's homepage can be an engaging way to keep visitors on your website longer. Or, is a static image the way to go? Here's how to tell.

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  • The Hero of Your Insurance Website

    The Hero of Your Insurance Website

    An effective hero image can capture a visitor’s attention, direct prospects to request a quote, and it can reinforce your insurance agency’s brand.

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  • Are You Valuable?

    Are You Valuable?

    Online insurance shoppers will make a judgement about your agency within seconds of seeing at your website. Here's how to prove your value in that time frame.

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  • Get S.M.A.R.T. With Your Insurance Website

    Get S.M.A.R.T. With Your Insurance Website

    It's time to get smart with your insurance agency's website.

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  • To Inspire Action on Your Website, Limit Distractions

    To Inspire Action on Your Website, Limit Distractions

    Offering too many places to click can overwhelm website visitors. Here's how to limit distractions while driving visitors to take action on your insurance agency website.

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  • How to Enhance Your Insurance Website with Photos

    How to Enhance Your Insurance Website with Photos

    Selecting the right photo for your insurance website design can make your site even more successful.

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  • Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects

    Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects

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  • How to Determine What Your Agency Website’s Goal Should Be

    How to Determine What Your Agency Website’s Goal Should Be

    Knowing your insurance agency website's goals will help make your site not just a representation of your brand, but a tool to convert prospects into customers.

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  • Hey! Grab Attention with These Calls to Action

    Hey! Grab Attention with These Calls to Action

    Calls to action drive your insurance website's visitors to take action, like filling out a quote form or making a phone call. Here's how.

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  • Use Your Insurance Website to Grow Your Social Media Following

    Use Your Insurance Website to Grow Your Social Media Following

    Harness your insurance website's online traffic to generate more followers for your agency's social media profiles.

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  • 4 Unexpected Color Schemes for Your Insurance Website

    4 Unexpected Color Schemes for Your Insurance Website

    Take online consumers by surprise with these unique and unexpected insurance website color schemes.

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  • A Website Design Solution for Agents on a Budget

    A Website Design Solution for Agents on a Budget

    Website templates offer fast and professional insurance website designs to agencies on a budget.

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  • How Do You Know If Your Website Needs to be Updated?

    How Do You Know If Your Website Needs to be Updated?

    In the November 2017 edition of Masters of Marketing, Website Coordinator Karly Baker will reveal the telltale signs of an outdated website.

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  • What An Outdated Insurance Website Says

    What An Outdated Insurance Website Says

    An outdated insurance website sends a strong message to your customers, prospects, and competitors.

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  • Set Your Insurance Agency Website Apart

    Set Your Insurance Agency Website Apart

    It’s a situation insurance agents and small business owners must confront every day. You might have even thought about it yourself.   How will your independent agency succeed in...

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  • Set Your Insurance Agency Website Apart

    Set Your Insurance Agency Website Apart

    Insurance agents only need to look within to stand out in the crowded online marketplace.

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  • ICYMI: The Bare Necessities: Your Homepage Checklist

    ICYMI: The Bare Necessities: Your Homepage Checklist

    Website Coordinator Karly Baker discusses what elements make up a successful insurance website homepage.

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  • The Bare Necessities: Your Homepage Checklist

    The Bare Necessities: Your Homepage Checklist

    Is your homepage attracting or repelling online visitors? Follow our homepage checklist to entice online prospects.

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  • 3 Simple Reasons Why Your Insurance Website Isn’t Converting Visitors into Leads

    3 Simple Reasons Why Your Insurance Website Isn’t Converting Visitors into Leads

    Ever wonder why your insurance agency website isn't converting visitors into leads? Here are three simple reasons why that may be the case.

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  • Website Activity = Relevance

    Website Activity = Relevance

    Once your insurance website is set up, be sure to update it regularly to stay relevant online.

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