John Dessommes
John Dessommes manages search engine optimization and pay-per-click advertising campaigns for multiple independent insurance agencies nationwide. He also handles SEO for GetITC.com and ITC’s other web properties. John stays on the cutting edge of industry best practices to ensure that visibility is maximized and opportunities are not missed. He has considerable knowledge about on- and off-site optimization, AdWords, business listings and social media.
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Build Backlinks the Right Way for Your Agency
Here are some new backlink building strategies that can move the needle for your insurance website's search visibly.
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ICYMI: Backlinks: Your Key to SEO Success
In October's Masters of Marketing webinar, we discussed the importance of backlinks for insurance agency websites.
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Backlinks: Your Key to SEO Success
Backlinks play a big part in your insurance website's online search visibility.
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Why You Should Blog Last
Blogging is only worthwhile if your agency website can be found online.
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Google Analytics and Insurance Websites: 2017 Report
A report compiling insurance website customer data compiled using Google Analytics.
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Website Traffic Converting at 2% or Less? Here’s How You Can Fix It
Here are a few inexpensive tools that can help your insurance agency’s online visitors convert.
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Unlinked Mentions: What They Are and How to Use Them
Unlinked mentions are a great way to track down potential backlinks for your insurance agency website.
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Google Penguin 4.0: What You Need to Know
What's significant about Google's Penguin 4.0 algorithm update, and how does it affect your insurance agency website?
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Do Your Own Insurance Website Audit
A regular audit can keep your insurance website SEO running on all cylinders.
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Masters of Marketing - How to Perform an SEO Audit on Your Insurance Website
Is your insurance website performing to its top potential for SEO? Here's how to do a quick SEO audit yourself and find out.
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SEO Beginners: Know These 7 Things Before You Do Anything Else
These seven SEO basics are the first things SEO newbies should start with when optimizing their insurance agency websites.
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5 Ways Google Will Transform SEO in 2016
Google sets the standard when it comes to digital agency marketing. Here’s what you can expect from the Internet giant in 2016 and how it affects your SEO.
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Blogging is the Life Blood of Online Marketing
Blogging is the life blood of digital agency marketing. When done right it can bring more traffic to an insurance website.
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No Nonsense Insurance Agency Marketing Strategies That Cost Practically Nothing
Straightforward tips for insurance agency marketing that are simple and cheap to implement.
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How to Optimize Your Agency's Social Media Posts
Are you interested in getting your insurance agency noticed on social media? These 3 simple elements could help.
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The Easiest Way to Get Online Reviews
Online reviews play a big role in your insurance agency’s local SEO strategy. Here are 11 websites that make getting reviews from your clients easy.
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Apple Maps Rolls Out New Business Listing Portal
Learn how you can update your agency’s listing and insurance agency website on Apple Maps with the new portal Apple Maps Connect.
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Link Building Strategies That Work in 2014
Keeping up with SEO trends is important for the visibility of your agency website. Here’s an overview of how SEO has changed and some link building strategies t
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11 Ways to Get the Most Out of Your Google+ Page
Read about tips on how to make your Google+ page work for you!
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The Good, the Bad of Duplicate Content on Insurance Websites
The pros and cons of duplicate content on insurance websites.
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