Latest Content
Enjoy our latest blog posts, videos, webinars, white papers and more!
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Read ArticleDo-It-Yourself: SEO On A Budget
Sometimes, an insurance agency's resources only allow for a do-it-yourself approach to SEO. Here's how to get started.
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Read ArticleHow Forecasting Can Improve Your Digital Marketing
By predicting future business activity, your agency can make more informed decisions and refine your goals.
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Read ArticleICYMI: How to Turn Your Website into a Lead Generator
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Read ArticleLet’s Talk About Your Data
Segmenting your email sends is a proven path to email marketing success, but you can't do it with dirty data.
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2:36Watch VideoBoost Your Email Marketing Confidence
Email marketing is still intimidating to a lot of insurance agents. ITC CEO Laird Rixford discusses three tips to help boost your email marketing confidence.
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Read ArticleWant to Boost Your Agency’s Credibility? Proofread
The easiest way to keep consumers on your insurance website is to eliminate red flags like spelling and grammatical errors.
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Read ArticleHey! Grab Attention with These Calls to Action
Calls to action drive your insurance website's visitors to take action, like filling out a quote form or making a phone call. Here's how.
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Read Article3 Rules You Should be Breaking on Your Insurance Website
Some website design rules are meant to be broken.
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Read ArticleHow to Turn Your Website into a Lead Generator
In the April 2018 edition of Masters of Marketing, Website Coordinator Matt Farrell will discuss how insurance agents can turn a website into lead generator.
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Read ArticleTroubleshooting Your Agency’s Website Traffic Problems
Does your insurance agency deal with these common website traffic problems? Let's troubleshoot.
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3:13Watch VideoBefore You Blog, Do This First
To blog or not to blog, that is the question. The answer for most insurance agency websites is yes. However, for some it may be not yet.
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Read ArticleGoogle Properties In Search Results: Friend or Foe?
Google search results have changed, which can make appearing on the first page more challenging, but also more rewarding.
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Read ArticleRain or Shine: 10 Content Ideas Perfect for April
Get your insurance agency's April newsletter, blog post, or social media posts ready to go with these topic ideas.
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Read ArticleSo Your Agency Wants to Invest in Marketing…
Here's an outline of the decisions you'll need to make before marketing your insurance agency.
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Read ArticleKeeping Content Readable in Today’s Hyper-Information World
The content on your insurance website matters more than ever. Here's how to make it most appealing to today's online consumers.
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4:22Watch VideoThe Insurance Industry is Evolving, Not Getting Disrupted
There's a lot of talk about disruption in the insurance industry. What does disruption mean for the independent agent channel, and how should agencies adapt?
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Read ArticleWhere Are My Leads? Making the Most of Your Website’s Contact Form
Use your insurance agency website's contact form to its fullest potential to capture more online leads.
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Read ArticleICYMI: What Facebook's New Algorithm Means for Your Agency
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Read ArticleWash, Rinse, Repeat: Phases of Developing Your Website
Developing your insurance website should not have a distinct beginning and end, rather it should be an ongoing cycle.
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Read ArticleThe Link Between Your Website and Consumer Trust
Studies show there is a relationship between consumer trust and design. How does this link affect your insurance agency website?
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