Latest Content
Enjoy our latest blog posts, videos, webinars, white papers and more!
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3:10Watch VideoStop Focusing on Keywords
Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.
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Read ArticleMake Google's Knowledge Panel Work for Your Local Insurance Agency
If your insurance agency wants to appear higher in local search engine rankings, you must begin with the knowledge panel.
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Read ArticleThis is the Way: Kelly Becker of Svendsen Insurance
This is the way Kelly Becker of Svendsen Insurance works.
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Read ArticlePerception is Reality: How People Perceive Value Online
Your insurance website's appearance sends signals to consumers about your agency's value, cost and utility.
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Read ArticleHow to Write the Perfect Insurance Email
Do you know how to craft the perfect insurance email to engage your agency's prospects and clients? Learn how in our next Masters of Marketing webinar.
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2:47Watch VideoAfter a Website Redesign
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Read ArticleHow SEO Influences Your Insurance Agency’s Bottom Line
Does the connection between your insurance agency's website and your insurance agency's revenue leave you scratching your head? These SEO metrics can help make the connection clearer.
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Read ArticleThe Power of Asking Your Insurance Prospects “Why?”
Prospects are required to buy insurance, but not from your agency. Asking them "why" questions can help your agency stand out against competition and earn their business.
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Read ArticleGet S.M.A.R.T. With Your Insurance Website
It's time to get smart with your insurance agency's website.
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Read ArticleThe #1 Mistake in Marketing
It's time to stop making certain assumptions about your insurance agency's customers.
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Read ArticleTrust Optimization: How to Maximize the Value of Your Online Reviews
Earning online reviews for your insurance agency can be challenging. Here's how to get the most out of them.
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2:53Watch VideoEmail Marketing Mistakes That Will Cost You Subscribers
People can and will unsubscribe from your email marketing. You can’t always do anything about it. But, you can try to keep it to a minimum. ITC CEO Laird Rixford discusses how to keep your insurance a
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Read ArticleAre You Making These 5 Email Automation Mistakes?
Email automation is a useful tool for insurance agents. But, these mistakes can stall the success of your efforts.
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Read ArticleThis is the Way: James Brummett of Auto Insurance Discounters
This is the way James Brummett of Auto Insurance Discounters works.
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Read ArticleThe Foundation of Search Marketing Success
These building blocks of SEO can support your agency website's long-term success.
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Read Article5 Types of Insurance Content Ideas for 2019
For your insurance agency to produce relevant, helpful content for customers in 2019, you'll need a few topic ideas to begin with.
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Read ArticleThe Top 10 Agency Marketing Blog Posts in 2018
ITC put out over 100 new pieces of content in 2018. Here is the top 10.
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Read ArticleICYMI: Blogging Your Way to Local SEO Success
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Read ArticleNew Year, New Insight: Keeping Your Website in Top Shape
Here's how to get your insurance agency website in shape for the New Year.
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2:24Watch VideoITC 2018 Year in Review
Take a look back at 2018
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