Enjoy our latest blog posts, videos, webinars, white papers and more!
The Hero of Your Insurance Website
An effective hero image can capture a visitor’s attention, direct prospects to request a quote, and it can reinforce your insurance agency’s brand.
Find Your Why
“People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.
How to Design Your Insurance Website for Conversions
If your insurance agency website isn't generating enough conversions, use these data-backed design principles.
4 Interesting Email Designs to Inspire Your Next Campaign
Don't ignore your insurance agency's customers. Nurture them with emails designed for customer service, generating referrals and building trust.
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
Join us for our next Masters of Marketing webinar as we explore a powerful lead collection tool: Landing pages.
How to Make a Marketing Plan for Your Agency
ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.
This is the Way: Matt Aaron of Insurance Agent App
This is the way Matt Aaron of Insurance Agent App works.
The Price Is Right: Handling Price Questions Through Digital Marketing
Consumers respond to price and discount-based marketing messages, but in an industry like insurance, pricing doesn't work that way. Here's how your agency can confront this dilemma.
When Agents Fail Their Clients
If your insurance agency fails a customer, view it as an opportunity for growth.
Summer Soundtrack: Harmonizing Your Website
Get your insurance agency website on track for the summer with these small but effective updates.
Organic or Local? Why All SEO Is Not Created Equally
With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.
5 New Ways to Get Online Reviews for Your Insurance Agency
Online reviews can boost your insurance agency's public image and search engine rankings. Here's how to get more of them.
This is the Way: Juliet Diiorio of Acceptance
Our latest This is the Way profile features productivity habits and tips from Juliet Diiorio of Acceptance.
How to Add a Search Bar to your Insurance Website
Help visitors to your insurance agency website quickly find what they need with a handy search bar.
SEO for 2019...and Beyond!
Learn what SEO trends will continue to unfold in 2019 and over the next few years in June's Masters of Marketing webinar.
How to Start a New Independent Insurance Agency
In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.
Backlinks, Reviews and More: What to Learn from Japanese Websites
What digital marketing lessons can insurance agencies learn from Japanese tourism websites?
Here's How Google Just Changed its Mobile Search Results Page
Take a look at how Google recently updated the look of their mobile search results, and what these changes mean.
[Checklist] Must-Have Marketing Materials for your Insurance Agency
Is your insurance agency missing these important marketing materials?
Using eBooks to Build Your Email List
eBooks are an easy and effective way to build up your insurance agency's email contact list.