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  • When Agents Fail Their Clients

    When Agents Fail Their Clients

    If your insurance agency fails a customer, view it as an opportunity for growth.

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  • Summer Soundtrack: Harmonizing Your Website

    Summer Soundtrack: Harmonizing Your Website

    Get your insurance agency website on track for the summer with these small but effective updates.

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  • Organic or Local? Why All SEO Is Not Created Equally4:28

    Organic or Local? Why All SEO Is Not Created Equally

    With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.

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  • 5 New Ways to Get Online Reviews for Your Insurance Agency

    5 New Ways to Get Online Reviews for Your Insurance Agency

    Online reviews can boost your insurance agency's public image and search engine rankings. Here's how to get more of them.

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  • This is the Way: Juliet Diiorio of Acceptance

    This is the Way: Juliet Diiorio of Acceptance

    Our latest This is the Way profile features productivity habits and tips from Juliet Diiorio of Acceptance.

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  • How to Add a Search Bar to your Insurance Website

    How to Add a Search Bar to your Insurance Website

    Help visitors to your insurance agency website quickly find what they need with a handy search bar.

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  • SEO for 2019...and Beyond!

    SEO for 2019...and Beyond!

    Learn what SEO trends will continue to unfold in 2019 and over the next few years in June's Masters of Marketing webinar.

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  • How to Start a New Independent Insurance Agency4:13

    How to Start a New Independent Insurance Agency

    In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.

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  • Backlinks, Reviews and More: What to Learn from Japanese Websites

    Backlinks, Reviews and More: What to Learn from Japanese Websites

    What digital marketing lessons can insurance agencies learn from Japanese tourism websites?

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  • Here's How Google Just Changed its Mobile Search Results Page

    Here's How Google Just Changed its Mobile Search Results Page

    Take a look at how Google recently updated the look of their mobile search results, and what these changes mean.

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  • [Checklist] Must-Have Marketing Materials for your Insurance Agency

    [Checklist] Must-Have Marketing Materials for your Insurance Agency

    Is your insurance agency missing these important marketing materials?

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  • Using eBooks to Build Your Email List

    Using eBooks to Build Your Email List

    eBooks are an easy and effective way to build up your insurance agency's email contact list.

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  • 10 Technology Must-Haves for a New Insurance Agency5:40

    10 Technology Must-Haves for a New Insurance Agency

    It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why

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  • 10 Ways to Drive Traffic to Your Agency’s Landing Pages

    10 Ways to Drive Traffic to Your Agency’s Landing Pages

    Website landing pages are an effective marketing tool for your insurance agency. Here's 10 ways you can drive traffic to them.

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  • Email Quirks and How to Get Around Them

    Email Quirks and How to Get Around Them

    Your agency's reputation rests on every email you send out. Here's how to ensure your email appears as planned in email providers like Gmail, Yahoo, Outlook and more.

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  • This is the Way: Kitty Ambers of AVYST

    This is the Way: Kitty Ambers of AVYST

    This is the way Kitty Ambers of AVYST works.

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  • Updating Your Agency’s Retro Sales Techniques3:02

    Updating Your Agency’s Retro Sales Techniques

    Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.

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  • Intermediate Instagram for Insurance Agents

    Intermediate Instagram for Insurance Agents

    After you get a handle on the basics of Instagram, it's time to reach relevant followers and drive engagement.

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  • Facebook Live: 3 Ideas for Your Agency to Try

    Facebook Live: 3 Ideas for Your Agency to Try

    Facebook Live is a powerful way to engage your insurance agency's audience, build your brand, and market your agency online. Try these ideas for your next (or first) Facebook Live stream.

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  • How Friction Hurts the Customer Experience4:06

    How Friction Hurts the Customer Experience

    Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.

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