Latest Content

Enjoy our latest blog posts, videos, webinars, white papers and more!

  • ‘Tis the Season for Regifting: 4 Places You’ve Already Written Your Marketing Emails

    ‘Tis the Season for Regifting: 4 Places You’ve Already Written Your Marketing Emails

    Work smarter, not harder by repurposing existing content your agency already has for future customer emails.

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  • Take Advantage of Every Opportunity2:43

    Take Advantage of Every Opportunity

    How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.

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  • Taking Control of Your Insurance Agency's Online Reputation

    Taking Control of Your Insurance Agency's Online Reputation

    Online reviews give your insurance agency's customers the freedom to leave feedback. And, they give you the freedom to take control of your online reputation.

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  • This is the Way: Jeff Arnold of RightSure Insurance Group

    This is the Way: Jeff Arnold of RightSure Insurance Group

    This is the Way Jeff Arnold of RightSure Insurance Group works.

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  • How Your Homepage and About Us Page Content Builds Trust

    How Your Homepage and About Us Page Content Builds Trust

    Here's how to use the content on your insurance agency website homepage and about us page to earn the trust of prospects.

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  • Test Your Way to Success: Using A/B Testing to Optimize Your Agency’s Email Marketing

    Test Your Way to Success: Using A/B Testing to Optimize Your Agency’s Email Marketing

    Learn how to optimize your agency's email marketing campaigns with A/B testing in our next Masters of Marketing webinar.

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  • Course Correction: 4 Ways to Get Your Insurance Agency Back on Track

    Course Correction: 4 Ways to Get Your Insurance Agency Back on Track

    Has your agency fallen behind on its goals? Has your joy for selling insurance fallen by the wayside? Here are four ways to avoid operational pitfalls and get your insurance agency back on track.

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  • 7 Scary Mistakes to Avoid on Your Insurance Website

    7 Scary Mistakes to Avoid on Your Insurance Website

    Don't spook online prospects with these scary insurance website mistakes.

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  • Reach Your Full Potential by Avoiding These Mistakes

    Reach Your Full Potential by Avoiding These Mistakes

    Don't limit your insurance agency's potential by making these common mistakes.

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  • What’s Causing the Slowdown in Your Insurance Website Traffic?

    What’s Causing the Slowdown in Your Insurance Website Traffic?

    A drop in your insurance website's traffic can affect the number of visitors and leads coming through your site. Here's what could be causing a recent slowdown in traffic.

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  • Before Clicking Send, Don’t Forget the Footer3:44

    Before Clicking Send, Don’t Forget the Footer

    In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.

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  • A Closer Look: Video vs. Static Homepage Images

    A Closer Look: Video vs. Static Homepage Images

    A video background for your insurance website's homepage can be an engaging way to keep visitors on your website longer. Or, is a static image the way to go? Here's how to tell.

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  • A Step by Step Guide to Guest Blogging

    A Step by Step Guide to Guest Blogging

    Guest blogging is a common way to generate valuable backlinks for your insurance agency website. Our step-by-step guide outlines how to do it the right way.

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  • This is the Way: Clare DeNicola of the10company

    This is the Way: Clare DeNicola of the10company

    This is the way Clare DeNicola, co-founder of the10company, works.

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  • Live Q&A: Insurance Website Roundtable

    Live Q&A: Insurance Website Roundtable

    Whether you are stuck in a marketing rut or just want a second opinion, join us for our next Masters of Marketing webinar for a live Q&A and roundtable discussion with ITC’s insurance website and mark

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  • Where Are Your Website Leads?3:16

    Where Are Your Website Leads?

    What is the point of a website? If you’re like many agents, you probably have one thing in mind: Leads. ITC CEO Laird Rixford reveals the most important website feature for lead generation.

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  •  A/B Split Tests Your Agency Should Try Next

    A/B Split Tests Your Agency Should Try Next

    These A/B tests can help your agency learn more about your client's preferences and behavior, and make your email marketing efforts more effective.

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  • A to B: How Testing Drives Search Marketing

    A to B: How Testing Drives Search Marketing

    A common way to drive business growth is to repeatedly test and iterate. Here's how you can replicate the process for your insurance agency's digital marketing efforts.

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  • Combating Objections in the Sales Process2:29

    Combating Objections in the Sales Process

    Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.

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  • 10 Minutes to an Updated Website

    10 Minutes to an Updated Website

    Here's how to keep your insurance agency website updated in ten minutes or less.

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