Latest Content

Enjoy our latest blog posts, videos, webinars, white papers and more!

  • The Hero of Your Insurance Website

    The Hero of Your Insurance Website

    An effective hero image can capture a visitor’s attention, direct prospects to request a quote, and it can reinforce your insurance agency’s brand.

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  • Find Your Why2:57

    Find Your Why

    “People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.

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  • How to Design Your Insurance Website for Conversions

    How to Design Your Insurance Website for Conversions

    If your insurance agency website isn't generating enough conversions, use these data-backed design principles.

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  • 4 Interesting Email Designs to Inspire Your Next Campaign

    4 Interesting Email Designs to Inspire Your Next Campaign

    Don't ignore your insurance agency's customers. Nurture them with emails designed for customer service, generating referrals and building trust.

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  • Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads

    Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads

    Join us for our next Masters of Marketing webinar as we explore a powerful lead collection tool: Landing pages.

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  • How to Make a Marketing Plan for Your Agency3:27

    How to Make a Marketing Plan for Your Agency

    ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.

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  • This is the Way: Matt Aaron of Insurance Agent App

    This is the Way: Matt Aaron of Insurance Agent App

    This is the way Matt Aaron of Insurance Agent App works.

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  • The Price Is Right: Handling Price Questions Through Digital Marketing

    The Price Is Right: Handling Price Questions Through Digital Marketing

    Consumers respond to price and discount-based marketing messages, but in an industry like insurance, pricing doesn't work that way. Here's how your agency can confront this dilemma.

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  • When Agents Fail Their Clients

    When Agents Fail Their Clients

    If your insurance agency fails a customer, view it as an opportunity for growth.

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  • Summer Soundtrack: Harmonizing Your Website

    Summer Soundtrack: Harmonizing Your Website

    Get your insurance agency website on track for the summer with these small but effective updates.

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  • Organic or Local? Why All SEO Is Not Created Equally4:28

    Organic or Local? Why All SEO Is Not Created Equally

    With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.

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  • 5 New Ways to Get Online Reviews for Your Insurance Agency

    5 New Ways to Get Online Reviews for Your Insurance Agency

    Online reviews can boost your insurance agency's public image and search engine rankings. Here's how to get more of them.

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  • This is the Way: Juliet Diiorio of Acceptance

    This is the Way: Juliet Diiorio of Acceptance

    Our latest This is the Way profile features productivity habits and tips from Juliet Diiorio of Acceptance.

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  • How to Add a Search Bar to your Insurance Website

    How to Add a Search Bar to your Insurance Website

    Help visitors to your insurance agency website quickly find what they need with a handy search bar.

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  • SEO for 2019...and Beyond!

    SEO for 2019...and Beyond!

    Learn what SEO trends will continue to unfold in 2019 and over the next few years in June's Masters of Marketing webinar.

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  • How to Start a New Independent Insurance Agency4:13

    How to Start a New Independent Insurance Agency

    In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.

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  • Backlinks, Reviews and More: What to Learn from Japanese Websites

    Backlinks, Reviews and More: What to Learn from Japanese Websites

    What digital marketing lessons can insurance agencies learn from Japanese tourism websites?

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  • Here's How Google Just Changed its Mobile Search Results Page

    Here's How Google Just Changed its Mobile Search Results Page

    Take a look at how Google recently updated the look of their mobile search results, and what these changes mean.

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  • [Checklist] Must-Have Marketing Materials for your Insurance Agency

    [Checklist] Must-Have Marketing Materials for your Insurance Agency

    Is your insurance agency missing these important marketing materials?

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  • Using eBooks to Build Your Email List

    Using eBooks to Build Your Email List

    eBooks are an easy and effective way to build up your insurance agency's email contact list.

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