Latest Content
Enjoy our latest blog posts, videos, webinars, white papers and more!
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Read ArticleICYMI: Live Q&A with ITC Insurance Marketing Experts
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Read ArticleWhy SEO Shortcuts Don’t Work
Smart SEO strategies avoid quick fixes that can undercut your agency website's chance at success.
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Read ArticleRetain More Business with Renewal Campaigns
Renewal email campaigns can help you keep the customers you have and boost your bottom line. Here's how.
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4:25Watch VideoLet's Get Serious About Cybersecurity
Your agency data is worth more than you think. And, while there aren't many regulations yet on cybersecurity, securing your clients’ data is just good business practice. ITC CEO Laird Rixford discusse
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Read ArticleCan College Help Me With a Career In Insurance?
These college majors can help you in land a successful insurance career.
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Read ArticleHow to Create a Personal Connection on Your Insurance Website
Creating a personal connection on your insurance website isn't as difficult as you think.
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Read ArticleThree Questions to Consider in Your SEO Strategy
If you have only a vague idea of what your agency's SEO strategy should be, start with these three questions.
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Read ArticleLive Q&A with ITC Insurance Marketing Experts
Ask our panel of insurance marketing experts your questions during the May 2018 edition of Masters of Marketing,
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Read Article4 Tips for Editing Your Website's Content
Content is vital to a successful insurance website, but make sure to review and edit it before posting. Here are our tips.
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3:03Watch VideoWhy Good Website Design is Important
Why should you care about a well-designed website? Because your customers want it. If your agency doesn’t give it to them, your competition will.
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Read ArticleStep into Spring with 10 Content Ideas for May
Freshen up your insurance agency website this spring with a seasonal blog post.
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Read ArticleDo-It-Yourself: SEO On A Budget
Sometimes, an insurance agency's resources only allow for a do-it-yourself approach to SEO. Here's how to get started.
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Read ArticleHow Forecasting Can Improve Your Digital Marketing
By predicting future business activity, your agency can make more informed decisions and refine your goals.
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Read ArticleICYMI: How to Turn Your Website into a Lead Generator
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Read ArticleLet’s Talk About Your Data
Segmenting your email sends is a proven path to email marketing success, but you can't do it with dirty data.
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2:36Watch VideoBoost Your Email Marketing Confidence
Email marketing is still intimidating to a lot of insurance agents. ITC CEO Laird Rixford discusses three tips to help boost your email marketing confidence.
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Read ArticleWant to Boost Your Agency’s Credibility? Proofread
The easiest way to keep consumers on your insurance website is to eliminate red flags like spelling and grammatical errors.
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Read ArticleHey! Grab Attention with These Calls to Action
Calls to action drive your insurance website's visitors to take action, like filling out a quote form or making a phone call. Here's how.
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Read Article3 Rules You Should be Breaking on Your Insurance Website
Some website design rules are meant to be broken.
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Read ArticleHow to Turn Your Website into a Lead Generator
In the April 2018 edition of Masters of Marketing, Website Coordinator Matt Farrell will discuss how insurance agents can turn a website into lead generator.
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