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  • How Friction Hurts the Customer Experience4:06

    How Friction Hurts the Customer Experience

    Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.

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  • Are You Valuable?

    Are You Valuable?

    Online insurance shoppers will make a judgement about your agency within seconds of seeing at your website. Here's how to prove your value in that time frame.

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  • This is the Way: Anne Siebum of CannGen Insurance Services

    This is the Way: Anne Siebum of CannGen Insurance Services

    This is the way Anne Siebum of CannGenn Insurance Services works.

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  • 4 Easy Ways to Get Started with SEO

    4 Easy Ways to Get Started with SEO

    SEO doesn't have to be complicated or difficult to set up for your insurance agency website. Follow these steps for a straightforward way to get started.

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  • Answering Your Top Insurance Website FAQs

    Answering Your Top Insurance Website FAQs

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  • The Right Way to Use Video in Emails3:13

    The Right Way to Use Video in Emails

    In our latest Operation Agency Success episode, AgencyBuzz Product Manager Heather Cherry explains how to use embedded video to enhance your insurance agency’s emails.

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  • 4 Small Ways to Boost Your Agency's Email Deliverability

    4 Small Ways to Boost Your Agency's Email Deliverability

    Poor deliverability could be keeping your agency's emails from getting to client inboxes. Here's how to fix it.

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  • When There is No Wind

    When There is No Wind

    What is the most important thing to do when your determination and a desire to succeed wanes? Show up anyway.

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  • Why You Must Build Search Marketing Success

    Why You Must Build Search Marketing Success

    Search engines will rank your insurance agency website based on its authority and trustworthiness, which takes time to achieve online.

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  • 8 Practical Social Media Tips that Work3:39

    8 Practical Social Media Tips that Work

    Social media is often regarded as the marketing strategy your agency must be using. But, if you aren’t seeing the results you would like, you're not alone.

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  • Spring Cleaning: 3 Things to Remove from Your Insurance Website

    Spring Cleaning: 3 Things to Remove from Your Insurance Website

    Is your insurance agency website cluttered with these extra elements? It's time for some spring cleaning.

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  • This is the Way: Sheila Stith of Stith & Associates Health Insurance Agency, Inc.

    This is the Way: Sheila Stith of Stith & Associates Health Insurance Agency, Inc.

    This is the way Sheila Stith of Stith & Associates Health Insurance Agency works.

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  • 5 Website Mistakes Insurance Agencies Can Make

    5 Website Mistakes Insurance Agencies Can Make

    These insurance website mistakes could be costing your agency business and you may not even know it.

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  • Let’s Review: How to Get Online Reviews for Your Insurance Agency

    Let’s Review: How to Get Online Reviews for Your Insurance Agency

    Online reviews can convince prospects that your agency is the one they want to do business with. Learn how to earn reviews and use them to your advantage at the next Masters of Marketing webinar.

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  • Don’t Be Fooled By Your Retention Rate4:15

    Don’t Be Fooled By Your Retention Rate

    The vast majority of insurance agencies will live or die based on their retention rate.But, relying too much on the blanket retention rate can be misleading. ITC CEO Laird Rixford explains how.

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  • An SEO Introspective: What We Can Learn from Japanese Websites

    An SEO Introspective: What We Can Learn from Japanese Websites

    Not only are search engine optimization principles similar from country to country, but between industries as well.

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  • Hope is Not a Strategy

    Hope is Not a Strategy

    Making a plan and then holding yourself accountable to it can be far more valuable than a feeling or idea.

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  • 3 Habits of Highly Effective Email Marketers

    3 Habits of Highly Effective Email Marketers

    These simple habits will make your insurance agency's email marketing efforts highly effective, whether you're a pro or a novice.

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  • Stop Focusing on Keywords3:10

    Stop Focusing on Keywords

    Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.

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  • Make Google's Knowledge Panel Work for Your Local Insurance Agency

    Make Google's Knowledge Panel Work for Your Local Insurance Agency

    If your insurance agency wants to appear higher in local search engine rankings, you must begin with the knowledge panel.

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