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Enjoy our latest blog posts, videos, webinars, white papers and more!

  • ICYMI: How to Turn Your Website into a Lead Generator

    ICYMI: How to Turn Your Website into a Lead Generator

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  • Let’s Talk About Your Data

    Let’s Talk About Your Data

    Segmenting your email sends is a proven path to email marketing success, but you can't do it with dirty data.

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  • Boost Your Email Marketing Confidence2:36

    Boost Your Email Marketing Confidence

    Email marketing is still intimidating to a lot of insurance agents. ITC CEO Laird Rixford discusses three tips to help boost your email marketing confidence.

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  • Want to Boost Your Agency’s Credibility? Proofread

    Want to Boost Your Agency’s Credibility? Proofread

    The easiest way to keep consumers on your insurance website is to eliminate red flags like spelling and grammatical errors.

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  • Hey! Grab Attention with These Calls to Action

    Hey! Grab Attention with These Calls to Action

    Calls to action drive your insurance website's visitors to take action, like filling out a quote form or making a phone call. Here's how.

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  • 3 Rules You Should be Breaking on Your Insurance Website

    3 Rules You Should be Breaking on Your Insurance Website

    Some website design rules are meant to be broken.

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  • How to Turn Your Website into a Lead Generator

    How to Turn Your Website into a Lead Generator

    In the April 2018 edition of Masters of Marketing, Website Coordinator Matt Farrell will discuss how insurance agents can turn a website into lead generator.

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  • Troubleshooting Your Agency’s Website Traffic Problems

    Troubleshooting Your Agency’s Website Traffic Problems

    Does your insurance agency deal with these common website traffic problems? Let's troubleshoot.

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  • Before You Blog, Do This First3:13

    Before You Blog, Do This First

    To blog or not to blog, that is the question. The answer for most insurance agency websites is yes. However, for some it may be not yet.

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  • Google Properties In Search Results: Friend or Foe?

    Google Properties In Search Results: Friend or Foe?

    Google search results have changed, which can make appearing on the first page more challenging, but also more rewarding.

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  • Rain or Shine: 10 Content Ideas Perfect for April

    Rain or Shine: 10 Content Ideas Perfect for April

    Get your insurance agency's April newsletter, blog post, or social media posts ready to go with these topic ideas.

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  • So Your Agency Wants to Invest in Marketing…

    So Your Agency Wants to Invest in Marketing…

    Here's an outline of the decisions you'll need to make before marketing your insurance agency.

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  • Keeping Content Readable in Today’s Hyper-Information World

    Keeping Content Readable in Today’s Hyper-Information World

    The content on your insurance website matters more than ever. Here's how to make it most appealing to today's online consumers.

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  • The Insurance Industry is Evolving, Not Getting Disrupted4:22

    The Insurance Industry is Evolving, Not Getting Disrupted

    There's a lot of talk about disruption in the insurance industry. What does disruption mean for the independent agent channel, and how should agencies adapt?

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  • Where Are My Leads? Making the Most of Your Website’s Contact Form

    Where Are My Leads? Making the Most of Your Website’s Contact Form

    Use your insurance agency website's contact form to its fullest potential to capture more online leads.

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  • ICYMI: What Facebook's New Algorithm Means for Your Agency

    ICYMI: What Facebook's New Algorithm Means for Your Agency

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  • Wash, Rinse, Repeat: Phases of Developing Your Website

    Wash, Rinse, Repeat: Phases of Developing Your Website

    Developing your insurance website should not have a distinct beginning and end, rather it should be an ongoing cycle.

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  • The Link Between Your Website and Consumer Trust

    The Link Between Your Website and Consumer Trust

    Studies show there is a relationship between consumer trust and design. How does this link affect your insurance agency website?

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  • Use Your Insurance Website to Grow Your Social Media Following

    Use Your Insurance Website to Grow Your Social Media Following

    Harness your insurance website's online traffic to generate more followers for your agency's social media profiles.

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  • The Cost of Insurance Website Traffic5:32

    The Cost of Insurance Website Traffic

    Online traffic won't freely find its way to your insurance agency's website. ITC President Laird Rixford talks about the two ways you can get traffic to your insurance website.

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