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3:50Watch VideoCalls to Action in Your Email Marketing
The secret to making email marketing work is the call to action, or the instructions that tell your email recipients what they should do after they open and read your email. ITC CEO Laird Rixford expl
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Read Article4 Email Marketing Consultation FAQs to Know
If your insurance agency has a brand new email marketing system, here are some questions to ask during your next consultation.
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Read ArticleThe Difference Between Paid Search and SEO
There are two ways to earn traffic to your insurance agency website: Pay for it, or earn it. But which is best?
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Read ArticleThis is the Way: Phillip Long
Get to know Phillip Long's productivity habits in our latest This is the Way profile.
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Read ArticleHow to Determine What Your Agency Website’s Goal Should Be
Knowing your insurance agency website's goals will help make your site not just a representation of your brand, but a tool to convert prospects into customers.
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Read ArticleAll Sky, No Net: How Agencies Can Survive Automation
In the June 2018 edition of Masters of Marketing, we'll discuss how today's insurance agencies can survive an increasingly automated world.
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Read Article#WaybackWednesday: Retro Insurance Logo Edition
No company is immune to changing design trends. Let's take a look at five retro and revamped insurance company logos.
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5:16Watch VideoNever Pause Your Search Visibility Efforts
Your search visibility efforts are paying off, and your insurance website is showing up on the first page of search results. But, it isn't time to hit the pause button.
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Read ArticleHow Do I Know If My Email Marketing Is Effective?
Here's what to look for in your email metrics to know if they're really being effective.
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Read ArticleWhat’s In Season: 10 Ripe Content Ideas for June
Try these seasonal insurance topics for your June newsletter, blog post, social media posts, or web page content.
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Read ArticleThe Good, the Bad, the Updated Website
Whether your agency website has plenty of traffic or not, it's important to take the time to update it.
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Read ArticleICYMI: Live Q&A with ITC Insurance Marketing Experts
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Read ArticleWhy SEO Shortcuts Don’t Work
Smart SEO strategies avoid quick fixes that can undercut your agency website's chance at success.
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Read ArticleRetain More Business with Renewal Campaigns
Renewal email campaigns can help you keep the customers you have and boost your bottom line. Here's how.
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4:25Watch VideoLet's Get Serious About Cybersecurity
Your agency data is worth more than you think. And, while there aren't many regulations yet on cybersecurity, securing your clients’ data is just good business practice. ITC CEO Laird Rixford discusse
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Read ArticleCan College Help Me With a Career In Insurance?
These college majors can help you in land a successful insurance career.
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Read ArticleHow to Create a Personal Connection on Your Insurance Website
Creating a personal connection on your insurance website isn't as difficult as you think.
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Read ArticleThree Questions to Consider in Your SEO Strategy
If you have only a vague idea of what your agency's SEO strategy should be, start with these three questions.
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Read ArticleLive Q&A with ITC Insurance Marketing Experts
Ask our panel of insurance marketing experts your questions during the May 2018 edition of Masters of Marketing,
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Read Article4 Tips for Editing Your Website's Content
Content is vital to a successful insurance website, but make sure to review and edit it before posting. Here are our tips.
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