Latest Content

Enjoy our latest blog posts, videos, webinars, white papers and more!

  • Why You Must Build Search Marketing Success

    Why You Must Build Search Marketing Success

    Search engines will rank your insurance agency website based on its authority and trustworthiness, which takes time to achieve online.

    Read Article
  • 8 Practical Social Media Tips that Work3:39

    8 Practical Social Media Tips that Work

    Social media is often regarded as the marketing strategy your agency must be using. But, if you aren’t seeing the results you would like, you're not alone.

    Watch Video
  • Spring Cleaning: 3 Things to Remove from Your Insurance Website

    Spring Cleaning: 3 Things to Remove from Your Insurance Website

    Is your insurance agency website cluttered with these extra elements? It's time for some spring cleaning.

    Read Article
  • This is the Way: Sheila Stith of Stith & Associates Health Insurance Agency, Inc.

    This is the Way: Sheila Stith of Stith & Associates Health Insurance Agency, Inc.

    This is the way Sheila Stith of Stith & Associates Health Insurance Agency works.

    Read Article
  • 5 Website Mistakes Insurance Agencies Can Make

    5 Website Mistakes Insurance Agencies Can Make

    These insurance website mistakes could be costing your agency business and you may not even know it.

    Read Article
  • Let’s Review: How to Get Online Reviews for Your Insurance Agency

    Let’s Review: How to Get Online Reviews for Your Insurance Agency

    Online reviews can convince prospects that your agency is the one they want to do business with. Learn how to earn reviews and use them to your advantage at the next Masters of Marketing webinar.

    Read Article
  • Don’t Be Fooled By Your Retention Rate4:15

    Don’t Be Fooled By Your Retention Rate

    The vast majority of insurance agencies will live or die based on their retention rate.But, relying too much on the blanket retention rate can be misleading. ITC CEO Laird Rixford explains how.

    Watch Video
  • An SEO Introspective: What We Can Learn from Japanese Websites

    An SEO Introspective: What We Can Learn from Japanese Websites

    Not only are search engine optimization principles similar from country to country, but between industries as well.

    Read Article
  • Hope is Not a Strategy

    Hope is Not a Strategy

    Making a plan and then holding yourself accountable to it can be far more valuable than a feeling or idea.

    Read Article
  • 3 Habits of Highly Effective Email Marketers

    3 Habits of Highly Effective Email Marketers

    These simple habits will make your insurance agency's email marketing efforts highly effective, whether you're a pro or a novice.

    Read Article
  • Stop Focusing on Keywords3:10

    Stop Focusing on Keywords

    Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.

    Watch Video
  • Make Google's Knowledge Panel Work for Your Local Insurance Agency

    Make Google's Knowledge Panel Work for Your Local Insurance Agency

    If your insurance agency wants to appear higher in local search engine rankings, you must begin with the knowledge panel.

    Read Article
  • This is the Way: Kelly Becker of Svendsen Insurance

    This is the Way: Kelly Becker of Svendsen Insurance

    This is the way Kelly Becker of Svendsen Insurance works.

    Read Article
  • Perception is Reality: How People Perceive Value Online

    Perception is Reality: How People Perceive Value Online

    Your insurance website's appearance sends signals to consumers about your agency's value, cost and utility.

    Read Article
  • How to Write the Perfect Insurance Email

    How to Write the Perfect Insurance Email

    Do you know how to craft the perfect insurance email to engage your agency's prospects and clients? Learn how in our next Masters of Marketing webinar.

    Read Article
  • After a Website Redesign2:47

    After a Website Redesign

    Watch Video
  • How SEO Influences Your Insurance Agency’s Bottom Line

    How SEO Influences Your Insurance Agency’s Bottom Line

    Does the connection between your insurance agency's website and your insurance agency's revenue leave you scratching your head? These SEO metrics can help make the connection clearer.

    Read Article
  • The Power of Asking Your Insurance Prospects “Why?”

    The Power of Asking Your Insurance Prospects “Why?”

    Prospects are required to buy insurance, but not from your agency. Asking them "why" questions can help your agency stand out against competition and earn their business.

    Read Article
  • Get S.M.A.R.T. With Your Insurance Website

    Get S.M.A.R.T. With Your Insurance Website

    It's time to get smart with your insurance agency's website.

    Read Article
  • The #1 Mistake in Marketing

    The #1 Mistake in Marketing

    It's time to stop making certain assumptions about your insurance agency's customers.

    Read Article
  • loading
    Loading More...